By September, the campaign had gained over two million signatures. Mickelwait's campaign using the hashtag '#Traffickinghub' was co-sponsored by the National Center on Sexual Exploitation, an anti-pornography organization formerly known as Morality in Media. In February 2020, the organization's Director of Abolition, Laila Mickelwait, launched a petition to shut down the adult website Pornhub.

As of 2018, Exodus Cry was listed as a 'related tax-exempt organization' on tax filings submitted by the International House of Prayer and has partnered with the church for campaigns since then. Exodus Cry says it is no longer directly affiliated with the church, but that it is faith-based and does offer prayer instruction on its website. Nolot is currently the CEO of the organization.

The organization originally developed out of a weekly prayer group founded in 2007 by Benjamin Nolot, a filmmaker and member of the Charismatic Christian International House of Prayer.

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